01793 292 171
SMART. CREATIVE. WEB DESIGN.
sean's blog
10
Apr
0
New appointment at SOKP Media
Local web design, SEO and Social Media specialists, SOKP Media Ltd headed by Directors Karl Paul and Sean O’Donoghue continue to go from strength to strength as they develop both their service offerings and their continually growing list of satisfied customers.
Based in Wiltshire, the company provides services to a host of clients both locally and nationally and prides itself on attention to detail and exceptional customer service.
To further enhance the ambitious growth plans of the company, SOKP Media have now appointed a new Business Development Manager to spearhead its Social Media and SEO packages to new clients.
Managing Director, Karl Paul said “we have built the company from the ground up and taken it successfully to the stage that it is now at. For us to now drive forward and place us strongly within our markets we decided it was time to employ an experienced and well qualified individual with the right attributes to not only compliment where we are already at, but also deliver the growth we desire at the next level”.
The new addition to the team comes with the appointment of Michael Masters who brings with him a wealth of experience and knowledge and will be joining the company at an exciting time for all involved.
Karl went on to say “the next 12 months will be very exciting for the business, we have a lot of plans that are developing, great new packages that we will be rolling out shortly and some fantastic projects that we are already working on”.
SOKP Media’s Technical Director, Sean O’Donoghue said "We will be looking to grow and develop our targeted digital marketing services on both a local and national level. Michael will be key in developing further this area of the business so that we can expand into the marketplace. Our web design and search engine optimisation services are also areas that we will be looking to develop over the coming months. It is crucial that businesses do not underestimate the importance of not only having a website that functions well and looks great but also having a website that gets seen in the search engines by anyone searching for their products and services”.
For more information on SOKP Media, visit www.sokpmedia.co.uk
16
Feb
0
Propel your Business with Social Media Marketing
Social Media Marketing for Business
Social media is hot and everyone seems to be getting in today's society. Thousands of new Twitter and Facebook profiles every single day. This article offers a variety of ideas and inspiration for using social media marketing.
Twitter can be an excellent marketing tool for your business. If you learn how Twitter works, you will put your brand in front of hundreds, and even thousands, of people. Take the time required to learn about using keywords, keywords, and all other things in the Twitter world.
Keep your Facebook account up to date for more successful marketing. People love to be updated and are more likely to be interested in fresh content than a neglected page. Share each and every blog posts on Facebook. You could reach out to a big difference with each blog article you write.
This is a great way to expand your customer base. SOKP Media run Social Media Marketing campaigns for businesses in Swindon, call us on 01793 292 171 for more information today.
Make sure that your page attractive by filling it with great content. Write an informative step-by-step manual to resolve an issue that many people frequently struggle with. You could also provide a well illustrated and include photographs.
You can promote any special offers through your social media sites. People will want to like your Facebook page if you post interesting content and give Facebook-exclusive discounts from time to time. Use social media sites appropriately so that your customers can learn more about who you are and give them a personal experience with your business.
Do not rely on only one social media marketing. It can help if you use a plethora of the different tools.
Use social media to research new products or looking for feedback on existing products. They will offer insight into what they need and want, and it is free.
This simple gesture could turn your campaign total failure in lieu of resounding success. It is particularly important that you react to negative comments and reviews. Conversely, if you deal with the issue raised in a professional manner, you can turn a bad situation into a good one.
You must be sure to keep your professional and personal Facebook presence.Your customers should not see any personal pictures or games that you play.
Do a little research regarding social networking.There are many resources on the Internet to help guide you with these problems.
Social media marketing may be widely popular, so there's no need to jump into it recklessly and with abandon.Spend time researching marketing methods, create and outline, and then get yourself ready for any common problems that may arise. This will help you succeed and step out ahead of your business image.
Be patient when using social media site. People need to trust what you're doing and whatever it is you and your product. Take your time and focus on one customer at a time. In no time at all you will have tons of customers.
Be prepared for the negativity associated with using social media marketing. You can also use your social media pages to improve customer relations, but you must be able to deal with with unhappy customers too. Do not turn your back on it but answer them and help those customers who are unhappy.
Create a vision of your online image, but remember that you're here to create a company that makes money.This will drum up a good and profitable.
Make sure not to neglect postings and post frequently. You should always know how often you can sign up with a site that will post. This will ensure you will keep your readers' lives.
When it comes to social media, brief, in most cases. Readers are more apt to show interest in your message if it is short and easy to read, that are bogged down with unnecessary details.Using pictures wisely can make it less necessary to post walls of text.
Marketing through social media requires content which is interactive and entertaining, and how they will perceive it.If the content you present is great, and the rest of your profile is up to snuff, surpassing that of your webpage very quickly.
Make it simple for your users to subscribe to your information. Email newsletters are sort of a dinosaur, the emails will draw their attention and remind them to check out what you have to say on the social media sites.
If you're not active and engaging, you're either going to come across as a dry business or your content is going to be buried.
You should definitely think twice before you hire out a company dealing specifically in social media marketing needs. A lot of those companies are fly-by-night operations out to fleece new Internet marketers who do not know better.
In order to have a greater number of people share your content, work on developing methods to expand your normal audience. Use humour a lot and avoid technical terms. Even when they do understand your message, they won't share unless they think their friends will be able to understand too.
This will help you and the guest blogger to get more traffic to your websites. You should allow all guest bloggers to have their own links on your blog as well. The blogger's followers are probably going to come and check out the post as well as your site in the process.
Even if you have a great big company and lots of money, followers won't be impressed by posts that are filled with arrogance. They will ultimately determine and sustain your business's success.
Social networks have caused acceptable communication standards to change in some respects, but it is still important to remain professional.
Doing whatever it takes for your business to succeed is the number one job of a businessperson. Learning about how to take advantage of social media marketing is simply smart business. Put these tips to work for you in your business aspirations in a way that suits you best, and cultivates the greatest customer base. Your hard work will open doors to millions of possible clients, which means your revenues and profits will go up, as well.
19
Jan
0
Your New Blog Needs These Methods To Succeed
Many people would like to create a blog which helps them to get their message across to the world. You can succeed in a lot of different arenas, such as marketing, when you start building an audience. One way for you to establish your voice is with blogging. Read the following article to learn how you can be successful with your blogging efforts.
Micro-blogging through outlets like Twitter and Jaiku can definitely be used to your advantage. Your visitors will be able to keep a better handle on updates to your site if you include features like this. A happy audience is a well-informed audience; with micro-blogging updates you can keep yours informed and interested in your work.
Create a homepage that will help make readers interested in reading your blog. Many blog hosts use generic lists of recent posts as your homepage, but you can make it more interesting by creating a custom homepage. Your blog can stand out since many of your new visitors will be directed from search engines or links.
Put the most important things to know about your blog high on the first page. Give a good, short description of your blog, what it is about and who you are. Make these things the first thing a readers sees. Doing this will allow visitors to navigate your site with ease.
Advertising and blogging have long been related, and this is how a large number of bloggers make money off of their blogs. However, if your blog is cluttered up with too many adverts, there is a good chance people will get turned off and not stay long on your site. People will see all the advertisements and immediately leave and go to another site.
Try to build good backlinks for your blog. This helps to make your blog look better in the eyes of the major search engines like Google and Bing. If your page is considered authoritative according to Google's ranking algorithm, it will appear closer to the top of the SERPs. The way to appear well-known is to have good sites and blogs link back to your site. This process is called back linking. Make sure you have a lot of good back links from various places instead of a bunch from one site.
Be sure to use images when you're making posts. Everyone knows that a picture can represent more than mere words. The inclusion of images in your blog can enhance your blog by breaking up text content. Images, when combined with thoughtfully written posts, can communicate more than words alone. For this reason, you should include as many images as you can within your blog.
Users want to know what your blog is about at a glance. A list of your highest quality posts will help them see what your focus is. By doing this, your viewers will easily be able to determine of your content is that which they seek, and subsequently your search engine listings shall be enhanced.
Even before you launch your blog, make sure you have some clear goals in mind. Is it because you are looking to get your name out there or are you looking to be seen as an expert for one particular field? Maybe your personal goal is for you to make money. Maybe you want to do a mix of all these things. It's very important to keep your goals in mind while you build your blog.
Much information has been presented in this article; hopefully, it has helped you to better understand the art of blogging, and the many ways in which you might benefit from creating your own blog. Get to work on utilizing this information and reaping the rewards. However, allow your efforts some time to start producing results. Soon enough, you'll develop a base of avid followers who look forward to reading your latest blogs.
19
Jan
0
How To Start Your Own Blog For Free
Most often, a blog will centre around one particular subject. If you are looking to start or improve your blog, read on. Read on to learn how to run a successful blog.
Keep your blogs as clear and concise as possible. Providing your readers with plenty of details is important, but if your post is too long, many visitors will tire of reading it. Those that read blogs aren't likely to appreciate a Shakespearian ability to describe the most mundane details of a setting. Your readers will want useful information without the garnishment.
Be patient when trying to build a readership. It takes time for online viewers to come across your blog. In addition, if your content is limited, there simply isn't much for readers to consume, at first. You create more content as time goes on which will draw more and more readers.
Make liberal use of visuals in your blog. Graphs, photos of your family or even cartoons will increase the quality of each blog post. This is also a great way to keep your visitors more engaged in your writing.
Set a regular schedule for your blog postings. If you post on specific days, such as Tuesday and Thursday, your audience will know when to check your blog for new content. Your readers will not only appreciate the structure, but will enjoy the fresh content that you are posting about. Posting about diverse topics still relevant to your niche will keep content fresh and interesting.
It is fine to occasionally recommend your blog on social media, but take it easy. For example, if every tweet you post on Twitter gives a link to the blog, people will start to ignore them. Tweet interesting content, as well.
Use lists in your blog posts. Whether your blog is about the parts needed for overhauling a 1971 Mach Mustang's Holley carburettor, or the ingredients needed to concoct a new cocktail for an upcoming party, lists are important. By incorporating lists into your blog, you allow readers to quickly find relevant information.
If your blog contains pop-ups, let them load after the content so it's not frustrating for readers. Your site will run faster this way, and visitors will be more inclined to return.
As you select keywords to use in your blog posts, it's crucial that you select unique keywords that don't have too much competition. Choosing the same keywords that are commonly used will make your article hard to find. Stay unique to become popular!
You should purchase your own domain site instead of using a free hosting site when developing your blog. It is fairly inexpensive to purchase your own name, and it will give you a more professional appearance. Choose something memorable and relative to the content.
Try to keep each blog that you make about one simple topic. If you attempt to write about too many things, it can make your blog cluttered and too hard to try to follow. Limiting each of your blogs to one topic or area of interest will make them far more readable.
One thing to remember when developing a blog is to ensure that your readers know that they can depend on you. Try to make this a habit for both you and your readers. If you've begun to connect with your visitors, they'll expect that you'll be around regularly. You should remember that you have many readers who will be disappointed if you decide to quit blogging.
This is a lot of blogging information to digest. It is normal to feel somewhat overwhelmed. Owning a quality blog is worth the effort you put into it. Keep this article handy so that you can look at it whenever you feel the need.
18
Jan
0
Excellent Ideas To Improve Your Web Design
If you don't have much knowledge about this, web designing could seem like an unknown and scary art. But, once you become knowledgeable on the topic, you'll see it's not hard. The tips which follow can help you to learn what you need to know to get started.
If you are hoping to outsource your site creation, you should avoid hiring close personal friends or family. In general, and especially with web pages, mixing family and friends with your work environment rarely works out well. It can be difficult to fire or reprimand someone you are close to, even if their work is unsatisfactory.
Remember that you do not have to design the entire website all by yourself. Web design incorporates many areas like user interface design, SEO, content creation, graphic design, and web programming. If you want to improve, you must be willing to get help. If there are areas that are unfamiliar to you, consider hiring a professional service to help you.
In general, users are more interested in the content of your website than its design. Keeping pages simple and just including what you need to tell your story can help your visitors more easily understand your business. Realise that your pages will load more quickly if the designs are kept simple and clean.
When adding bulky multimedia like videos to your site, consider the different connections with which people might be accessing it. If your videos are faster than your clients Internet access, then it will work against you. The result will be an annoying video that is constantly buffering.
Be careful with your colour schemes while designing your site. Choose a font and colour that will help your words stand out from the background. There is data that shows that people have an easier time reading dark text on a light background. The opposite is still readable, but not optimal. Let some of your friends see your site and give you some advice before going live.
Designing your website and running it, requires your personal office space. Ideally, you should remove any distractions and strive to create an efficient and motivating workspace. Put your office supplies where you can reach them easily, and set aside enough space to allow you to design your site.
Even after you have your web page launched and operation, you will need to tweak it occasionally. Be prepared to engage with your website on an ongoing basis. While you don't need to do something all the time, it will need to be updated on a regular basis. You will find this to be particularly important if your business revolves around current happenings or if you utilise video on your site. Unfortunately, updating a website is not as simple as updating a blog. It does require you to work at it.
Focus on creating content that is suitable for a global audience. If you are using dates, times, measurements or currencies, make sure that they are easy to understand by people from all countries. Many visitors to your website may live outside of your country and it is therefore good practice to make your website friendly to those international visitors.
Build a visual sitemap for your website so that you can plan your site architecture efficiently. By using this, you'll discover how the structure of your website is coming along. From this point, you have the ability to locate with precision any components that will require tweaking, or have yet to see more work being done with them. There is no better way to get an overall view of your website than to have a visual sitemap.
JavaScript is a great tool, but don't overuse it. Even if JavaScript opens up interesting possibilities for your designs, not all your visitors will be able to see your content properly. No two web browsers are the same, and each one offers up new versions on a regular basis. Not everyone will upgrade to the latest version of his browser. Also, consider that JavaScript isn't regularly enabled in everyone's browser. This means they'll have difficulty viewing your site because of this.
As you can now see, web designing does not have to be confusing. The more you know about it, the easier it will be for you to design a website that meets your needs. If you use the ideas from this article, you can have your site going in no time.
18
Jan
0
Web Design Advice That You Should Know About
To run a successful website, a solid knowledge of beneficial web design techniques is vital. A well-designed website is more attractive, more user friendly, and has a realistic atmosphere. That will help you attract more visitors, and encourage them to return to your site time and time again. Read through this article for tips on designing a successful website.
If you're thinking about adding advertising to your site, make sure that you control the number you allow on your site. Too many ads will make your website look cluttered and spammy, and you might not be taken seriously. Pick the most important advertisements and stick with those, leaving the rest behind.
An excellent tip which will assist web designers in creating their own site, is discovering an excellent selection of checklists and cheat sheets that you can go back to when you encounter any problems on your site. It is also a great way to get advice on how to improve your site.
Buy books that describe popular web design techniques. Choose books adapted to your current level of skills and very comprehensive. Read reviews before buying anything.
Add a link where your visitors can send you feedback. This way, you will know what you're doing right and wrong and you can fix any problems that your visitors are coming across so others don't have to deal with the same issues. Allowing visitors to actively participate in your website will make them want to visit again.
Carefully use sound on your website. Your visitors can be aggravated by lots of sound that they can't turn off or reduce the volume of. It is acceptable to have video and audio links, but be sure that the site visitor is the person who makes decisions about whether they hear something on your website.
Ask others around you about concepts and skills in programs such as Photoshop or WordPress. You should ensure all the knowledge you have learned has been retained. You don't want to be creating a website and get confused.
You should not only place your search box close to the top of the page, but should allow visitors to type 27 or more characters into the box. See to it that button that starts the search reads "search", as opposed to "go" or "submit". Those perusing your site, maybe even for the first time, will want a simple way to gain access to information via a search button.
Domain auction websites can be excellent sources for domain names. Domain auctions such as SEDO are great places to purchase domain names that already have been used, and this can greatly help your site. Having an excellent domain name is worth the higher costs of buying one.
All links on, and within, your web site need to be kept up-to-date. A good website is always designed with the user in mind, but if you have link errors, or broken links, it will drive your visitors crazy. Check your site daily for any problems, and make important updates as often as necessary.
When building multiple web pages in the subcategory of your site, your best helper will be the copy/paste attribute on your computer. Rather than rewriting new code for each page, simply copy a main section of your code from the first page. You can then use this as the foundation for your next pages, making minor changes where needed. You will be able to use that master copy indefinitely.
When choosing a web host, know exactly what comes with the plan you're thinking of selecting. Aspects such as bandwidth, file sizes, platforms and space limitations are among some of the most important considerations. Find out exactly what you're going to receive before you make a decision.
Embracing excellent web design practices will be of great benefit to you. Your website look will immediately improve, it will be much simpler to use, and your visitors will be impressed by the professional presentation you and your company exude. The web design principles you employ can make the difference between your website's success and failure. You now have the tips in this article to start your design projects. Use these so your site can be successful!
17
Jan
0
Working The World Of SEO To Your Advantage
Search engine optimisation is extremely important for website success, and it pays to have your SEO strategy in place before you begin. When your potential customer searches for you online, it must be easy to find you! For this reason, you must set your sights on having your website show up fairly high in search engine listings. You can achieve a higher rank with the following tips.
Writing quality meta tags on every single page of your site can help you find search engine optimisation success. Doing this will help your rank with search engines because they will use the tags to see and show what your website is about. You should use this tool wisely, and make sure the meta tag information is succinct and informative. A cleverly worded meta tag should get more traffic to your site even if it happens to be ranked lower in the search engines.
When selecting a third party to complete the search engine optimisation for your website, you'll need to do some research first. Be aware that there are many SEO companies that take advantage of inexperienced internet marketers by charging ridiculous prices for bad work. Check out reviews and testimonials from previous and existing clients of any potential SEO company you may wish to hire before handing over any money. You will be eternally grateful that you did this.
You should not have a separate page full of links. Instead, try to blend them in for best results. Readers don't really like contextless links, and search engines penalise pages with a high link-to-text ratio. When you keep your content relevant to your text, it helps the search engines interpret the context more accurately, and it makes your information look more professional.
If you optimise your site, it should be based on keywords and niche. Always add relevant articles and content that includes your main keywords. Link keywords in images as well; whenever you add text you optimise your rank on search engines.
Help search engines find you easily and you will rise in the ranks. Spiders are constantly crawling through your content and pulling your site up based on things like keywords, but they have to know how to navigate your site. A site map is an essential tool that will help spiders understand what content is important.
Ask questions before hiring an SEO company. Determine how knowledgeable the company is about your industry, what kind of SEO techniques they employ, when you can expect to see results and how much it will cost. Don't be afraid to ask for a portfolio or examples of their work in action. Speaking to their current or former clients is an exacting method to see how effective the company is. A great company will allow this to happen.
Vary the form of your keywords to create more hits on a search engine. This includes using the long and plural forms of your keywords. Some engines use keyword stemming. For instance, choosing "accountant" as one of your keywords means that people who type in "accountants" or "accounting" may not be directed to your website. Always use the longest form of a keyword. This will ensure that your site comes up in a variety of different searches.
Really Simple Syndication (RSS) feeds should be integral to your website. These feeds serve as a source of continuous, updated content. If you are not able to find an RSS feed appropriate to your site, create your own where you post relevant information about your niche. Try to get your viewers to subscribe to the RSS feeds on your site as well.
Search engine optimisation does have to be overly complicated, and it doesn't take great technical expertise. It simply requires being detail oriented, and a willingness to adopt the right strategies. Make use of the ideas you've learned from this article, and before long, you will see your search ranking rise.
17
Jan
0
Reach The Masses With Search Engine Optimisation
SEO is a wonderful way to surpass your rivals' websites. In order to succeed with this, you must understand the tricks behind it. This article will describe the best techniques to increase the popularity of your website, as well as methods that you must avoid.
Ask reputable companies such as non-profits to provide links to your web site. If you link yourself to a source that has a good reputation, you will climb in the search engine rankings. Publish high-quality info to encourage authoritative websites to showcase your site. You must create unique content that is useful for these sites.
Be certain your server is enabled to detect upper or lower case letters on URLs. If your server isn't configured properly to be case sensitive, it's possible that your link juice will be damaged by spiders improperly indexing your site.
Although there are many areas of SEO out there, you need to pick just one to focus one. The truth is that there are just not enough hours in the day to master every little technique, so pick one that looks promising and exploit this angle as much as you can.
Using image links isn't a good practice when optimising a website for search engines. Only the URL is offered for the search engine index when there is an image link.
Have you considered using a product feed in order to promote your website's presence to a wider audience? This could lead to a growth of your clientele. Things regarding your business such as prices and product descriptions can be listed in these feeds. Submit them to major search engines and shopping comparison sites. It will also be possible for consumers to receive the feed directly, through a reader.
Increasing SEO is a game of patience. Nothing will happen or change in one night to dramatically increases your traffic. If you have new site, the process can take up to several months. You need to build your good name, and that takes time.
Keeping track of the search standings of your site is among the most important things to remember when working toward optimising your search results. You might have the worst search engine strategy ever, but you won't know unless you check regularly. Use Alexa or the Google toolbar to watch your page rankings.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. Research suggests that the length of time an individual stays on a website influences that site's PageRank. impacts its PageRank. Discussion areas are a wonderful way to hold onto your visitors.
Use search engines to drive good traffic to your site. Making your site spider friendly will increase your search engine raking. Spiders cannot read images, so you need to have text tags for every image on your site. Use lots of good keywords when providing descriptions.
If there are newsletters that target your customer base, use them to share articles promoting your business. Ezines are stored online indefinitely, so readers can find your articles years after they've been published.
SEO is how you can get more people to your site. Many new business owners do not realise how important this really is.
Directory submissions, message forums, blogs, article writing and press releases will all help you to get high quality inbound links that are directed to your site. Good outbound links play a key role in determining your search engine ranking.
Putting your website in a prime place to be found is what search engine optimisation is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!
